BICHE
I’VE WORKED CLOSELY WITH BICHE ACROSS MULTIPLE COLLECTIONS TO CAPTURE AND MAINTAIN THEIR SIGNATURE DARK, GRUNGY, REBELLIOUS AESTHETIC. EACH SHOOT WAS DESIGNED TO EXPAND THEIR VISUAL IDENTITY WHILE KEEPING EVERYTHING COHESIVE, FROM LIGHTING AND COLOUR PALETTES, TO MOOD, ENERGY, AND THE RAW ATTITUDE THAT DEFINES THE BRAND.
MY ROLE SPANNED CREATIVE DIRECTION, PHOTOGRAPHY, AND CONSISTENT VISUAL STYLING ACROSS EVERY DROP, ENSURING THEIR BRAND IMAGE STAYED STRONG AND RECOGNISABLE WITH EACH RELEASE. EACH COLLECTION BUILT ON THE LAST, GROWING THE BRAND’S VISUAL STORY WHILE KEEPING TRUE TO ITS UNDERGROUND EDGE.
