I’VE WORKED WITH EXM COLLECTION, A STREETWEAR AND FITNESS APPAREL BRAND, TO CREATE PHOTOSETS THAT CAPTURE THEIR BOLD, ATHLETIC, AND URBAN IDENTITY. EACH SHOOT WAS BUILT AROUND THEIR CORE AESTHETIC CLEAN LINES, STRONG SHAPES, AND A STREET-DRIVEN EDGE THAT REFLECTS BOTH PERFORMANCE AND STYLE.

MY ROLE INCLUDED PHOTOGRAPHY, CREATIVE DIRECTION, AND CONSISTENT VISUAL STYLING, ENSURING EVERY COLLECTION DROP FELT COHESIVE AND TRUE TO THE BRAND. THE IMAGES WERE PRODUCED TO SHOWCASE THE FIT, FORM, AND ATTITUDE BEHIND THE PIECES, PERFECT FOR CAMPAIGNS, SOCIALS, AND LOOKBOOKS.